Friday, August 28, 2020

Children today waste too much time playing video games Essay

Kids today burn through an excessive amount of time playing computer games - Essay Example Kids for all intents and purposes spend their mid year get-aways playing these games. About portion of all kids have a computer game player or a PC on which to play the computer game and guardians don't confine the kinds of game the youngsters play. AskDr.Sears.com reports 80% of most well known computer games include viciousness and forcefulness. Overviews additionally propose, when a run of the mill American youngster arrives at the age of eighteen, he has seen 200,000 demonstrations of viciousness and 40,000 homicides on screen. As indicated by Maney (2005) computer games may be the best things that kids can do to guarantee their future achievement. Maney cites Steve Johnson, who says that at each point while playing the computer games one needs to decide. One needs to consider designs, long haul objectives, and assets. These assistance to take a choice and relying on the input from the game one again needs to modify the choice. Maney affirms that games like Halo 2, EverQuest or the shocking Grand Theft Auto sharpen the sort of dynamic capacities that characterize an effective individual. Guardians regularly demand that kids ought to invest energy perusing books as opposed to playing computer games. Johnson differs saying whatever the advantages of perusing, you are tailing somebody else’s choice. Computer games have been connected to savagery and forceful conduct. Others accept that computer games give an outlet to animosity and dissatisfaction. As indicated by the diary American Family Physician, examines have not had the option to show solid proof of conduct being influenced because of fierce computer games. This contention can be countered by the savagery and slaughter that youngsters are presented to, in books like King Lear and Lord of the Flies. They challenge the conviction that books are naturally better than computer games. Dr. John C Beck, creator of Got Games, accepts computer games cultivate group aptitudes (refered to by Powell S, 2005). He disproves the view that it

Saturday, August 22, 2020

Jackie stared at the piece of paper with trembling hands and then back at me, her eyes danced uncontrollably with joy Essay Example For Students

Jackie gazed at the bit of paper with trembling hands and afterward back at me, her eyes moved wildly with satisfaction Essay Perspectives: 404 Comments: 0 Jackie gazed at the bit of paper with trembling hands and afterward back at me, her eyes moved wildly with satisfaction. Thrilled, she clutched the letter diligently and went around the room in an excited franticness. Granddad Morgan, is dead! she declared, her pale arms gestured fiercely as she re-read short concentrates from my granddads legal counselors letter in her conventional tone, which was every so often punctuated by short eruptions of chuckling. Hes dead, together, we announced over and over in celebration. Wearing a serious suit to camouflage our euphoric hearts, Jackie and I hurried to granddads extravagant chateau, which was roosted on the edges of Nome, a little area with large individuals. We entered the manor just to be invited by moaning family members who had out of nowhere recalled granddad simply after he had passed on. After a short lesson we assembled around the teak final resting place to express our last goodbyes to Morgan. In the end, Jackie walked around the final resting place, twisted down and kissed granddads pale cheeks and murmured into his ears, So happy you at last chose to bite the dust, elderly person, and you would do well to left me something beneficial, At long last, we went into a sullenly lit room loaded up with energized jabber. Clearly, they were all competing for Morgans desired fortunes. This was the second we were all enthusiastically anticipating; the will would have been perused . A lean attorney tottered into the room, sat on the cowhide couch and relaxed his choking tie. Making a sound as if to speak he bumbled for his perusing glasses as he looked at us through his smooth green eyes. Glimmering a conspitoral grin, he began to peruse Morgans will in a rough voice. In the wake of chattering endlessly about what different family members were to be given, he at long last came to Jackies name. Finally, to my caring granddaughter, Jacqueline, the one whom I had consistently hovered upon, will be given the family legacy. What? Jackie shrieked in absolute disappointment. Promptly, she jumped up and hurried towards the will. Snatching the yellowed paper from the commotion legal advisor, Jackie read the will once more. Shaking her wavy secures doubt she howled, It can't be, I served him for such a long time and I end up with a useless bit of garbage. Madam, you should comprehend that your granddads ring was worth a lot more to him than just cash itself, he would anticipated that you surprisingly should get this, the legal advisor quietly answered. What, did you really believe that I kneaded his stinky feet, served him his appalling dinners and set up with his consistent pestering, in light of the fact that I thought about him? Jackie shouted, pointing a consummately manicured finger at the attorney. Broken, Jackie folded to the ground and tears emitted from her golden eyes. Out of nowhere, scared murmurs and shouts occupied the grim room A wrinkled hand settled upon her sensitive shoulders and crushed them. Well Jackie would could it be that you truly need from you old grandpa, huh? enquired a recognizable yet exasperated voice. Jackie turned upward gradually and saw her dead granddad grinning at her. Wha㠢â‚ ¬Ã¢ ¦t? ho㠢â‚ ¬Ã¢ ¦w? Jackie stammered, as she shrank away from the jerking fingers. Dont you see Jackie, I had faked demise just to realize who truly thought about me, grandpa clarified his hazel eyes loaded up with sorrow. Well now I surmise you know! Jackie grunted, her eyes jerking with outrage. Incensed with rage, she raged out of the room leaving a forlorn man who enthusiastically anticipated his passing, indeed.

Friday, August 21, 2020

Structure of the federal government Essay Example for Free

Structure of the government Essay Figure out where every office lies in the managerial structure of the government. Recognize it as an official office or a free organization. The motivation behind U.S. Natural Protection Agency is to securing human wellbeing and the earth by composing and upholding guidelines dependent on laws passed by Congress. As per EPA site, Born in the wake of raised worry about ecological contamination, EPA was set up on December 2, 1970 to unite in one organization an assortment of government investigate, checking, standard-setting and implementation exercises to guarantee natural security. This office, US Environment Protection Agency is controlled by its Administrator. The present Administrator is Lisa P. Jackson. The President chooses an overseer for U.S. Condition Protection Agency and Congress can affirm or decay the individual. The US Environmental Protection Agency is an autonomous office. The office has around 17,000 full-time representatives and connects with a lot more individuals on a legally binding premise. The motivation behind U.S. Armed force of Corps of Engineer is to give imperative open building administrations in harmony and war to reinforce the countries security, invigorate the economy, and decrease dangers from fiascos. As per US Army of Corp Engineers site, the historical backdrop of United States Army Corps of Engineers can be followed back to June 16, 1775, when the Continental Congress sorted out a military with a main designer and two partners. Colonel Richard Gridley became General George Washingtons first boss designer; in any case, it was not until 1779 that Congress made a different Corps of Engineers. Armed force engineers, including a few French officials, were instrumental in a portion of the hard-took on conflicts of the Revolutionary War including Bunker Hill, Saratoga, and the last triumph at Yorktown. The US Army Corps of Engineer is a U.S. government office that is under the Department of Defense. It association is made of Army order that is comprised of 38,00 0 non military personnel and military staff. It’s the world’s biggest open building, structure and development the board office. It has practical experience in dams, channels and flood security in the US. The reason for the U.S. Coast Guard is to sea country security, sea law authorization (MLE), search and salvage (SAR), marine natural insurance (MEP) and the support of stream, intra-beach front, and seaward route. As indicated by http://www.uscg.mil/history/, the Coast Guards official history started on 4 August 1790 when President George Washington marked the Tariff Act that approved the development of ten vessels, alluded to as cutters, to implement government tax and exchange laws and to forestall sneaking. Known differently through the nineteenth and mid twentieth hundreds of years as the income cutters, the arrangement of cutters, lastly the Revenue Cutter Service, it extended in size and obligations as the country developed. It works under the Department of Homeland Security during peacetime and can be moved to the Department of the Navy by the President whenever or by Congress during time of war. As of August 2009 the Coast Guard had roughly 42,000 people training for deployment, 7,500 reservists, 30,000 helpers and 7,700 full-time non military personnel workers. The motivation behind U.S Fish and Wildlife Services is for the board of fish, untamed life, and regular territories. In 1871, the U.S. Commission on Fish and Fisheries is made by Congress and accused of contemplating and prescribing answers for the decrease in nourishment angles and to advance fish culture. Spencer Fullerton Baird is designated as the principal Commissioner. After a year, the Commissions Baird Station in northern California is utilized to gather, treat and boat salmon eggs by rail toward the East Coast. As per http://www.fws.gov/executive/dan-ashe/dan.cfm?reint=1, Daniel M. Ashe was affirmed on June 30, 2011 as the sixteenth Director of the U.S. Fish and Wildlife Service, the countries head Federal organization committed to the protection of fish and natural life and their living spaces. His arrangement by President Obama is an incredible climax spent inside the Fish and Wildlife Service family. The United States Fish and Wildlife Service (FWS) is a government office that is under US Department of the Interior. Today, the Service comprises of a focal regulatory office with eight provincial workplaces and about 700 field workplaces dispersed all through the United States. Figure out which of the assignment subcommittees has purview over agency’s spending demand. As per http://www.opencongress.org/wiki/Committees_and_their_jurisdiction, subcommittee of Interior, Environment and Related Agencies has locale over US Environmental Protection Agency spending demand. The subcommittee on Energy and Water has purview over US Army Corps of Engineers spending demand. The subcommittee on Coast Guard and Maritime Transportation has ward over the US Coast Guard and Interior subcommittee has locale over US Fish and Wildlife Service. Figure out where each agency’s activities fall in the utilitarian characterization of the government financial plan. This part was tedious and was inquire about this data for quite a while. I investigate and over on some numerous site until I got confound. In any case, after my break and as indicated by http://budget.house.gov/budgetprocess/budgetfunctions.htm#function300, that U. S. Ecological Protection Agency, U.S. Armed force Corps of Engineers, and U.S. Fish and Wildlife Service with work 300: Natural Resources and Environment incorporates programs worried about ecological insurance and upgrade; amusement and untamed life territories; and the turn of events and the executives of the countries land, water, and mineral assets. It incorporates programs inside the accompanying government offices and offices: Agriculture, Commerce, Interior, Transportation, the Army Corps of Engineers, and the Environmental Protection Agency (EPA). The U.S. Coast Guard operation’s fall in work 400: Transportation that’s comprises for the most part of the projects directed by the Department of Transportation, including programs for interstates, mass travel, flying, and sea exercises. This capacity likewise incorporates two segments of the Department of Homeland Security: the Coast Guard and the Transportation Security Administration. Likewise, this capacity incorporates a few little transportation-related organizations and the exploration program for non military personnel flying at the National Aeronautics and Space Administration (NASA). Pick one (1) organization from the rundown and, for an ongoing spending year, decide: The spending authority and costs proposed for the office, and the real expenses and spending expert for the office in that year. The U.S. Natural Protection Agency will be the organization from the rundown to decide the spending authority and costs. Spending authority gave through appointment, acquiring authority, or agreement authority permits offices to go into duty that will brings about prompt or future spending (Mikesell, 2010). I pick Protect Our Nation’s Water Supply to analyze EPA spending authority versus expense. As indicated by EPA site, the EPA’s FY 2010 Budget demands 10.5 billion in optional spending authority and 17,384.3 Full Time Equivalents (FTE) to achieve EPA’s endeavors to fabricate a greener economy, move into a spotless vitality future, and secure human wellbeing and the earth in networks the country over. The FY 2010 Budget gives a generous increment from FY2009, mirroring an upgraded concentration in tending to general wellbeing and condition difficulties. Expanded financing will be focused at crucial zones remembering contributing for water framework, securing our freshwater assets, making an establishment to address environmental change and recognizing research holes just as concoction the executives. The FY 2010 Budget gives 24 million to completely finance five Water Security Initiative (WSI) pilot helpful understandings and the Water Alliance for Threat Reduction Activities. The WSI was propelled in 2006 to illustrate, test, and assess defilement cautioning framework at drinking water utilities. Reception of powerful water security direction on sullying frameworks will be endless supply of these tasks. As per EPA site, EPA utilizes 18.6 million out of the 24 million that they mentioned. This projection was set up for 3 stages. Stages 1 comprise of Conceptual Design, Phase 2 comprises of pilots at drinking water utilities, and the last stage is Guidance and Outreach. The 2011 Water Security Imitative Pilot program financial plan was diminishing from 24 million to 11.6 million. The spending expenses plans 24 million and a large portion of the costs depend on the proposition in the financial plan. References Mikesell, J,L (2010). Planning, Budget Structures, and Budget Reform, Fiscal Administration. Custon Edition, Cengage Learning, Mason, OH 45040 Ryan, P. (n.d). Board of trustees on the Budget. Place of Representatives. Recover on July 21, 2012, from http://budget.house.gov/budgetprocess/budgetfunctions.htm#function300 (n.d). The U.S. Armed force Corps of Engineers: A short History. US Army Corps of Engineers Retrieve on July 21, 2012, from http://www.usace.army.mil/About/History/BriefHistoryoftheCorps/Beginnings.aspx (2009). Board of trustees and their Jurisdiction. Open Congress for 112th United States Congress. Recover on July 21, 2012, from http://www.opencongress.org/wiki/Committees_and_their_jurisdiction 2012). Moderating the Nature of America. U.S. Fish Wildlife Service. Recover on July 21, 2012, from http://www.fws.gov/ (2012). EPA: United States Environmental Protection Agency. Recover on July 21, 2012, from http://www.epa.gov/aboutepa/ (2012). US Coast Guard. U.S. Division of Homeland Security. Recover on July 21, 2012, from http://www.uscg.mil/history/

Tuesday, May 26, 2020

Essay Writing Topics For A Narrative EssayEssay Writing Topics For A Narrative Essay

Essay Writing Topics For A Narrative EssayWhen writing a narrative essay, you have to come up with enough topics to cover the required number of topics for a good grade. The harder your task, the more likely it is that your students will struggle to finish the work. They do not know the different types of topics, nor do they understand how to organize them. What they need is a guide to writing a narrative essay and then your directions will be easy to follow.Writing a narrative essay will require a certain amount of research and work. It's not just about learning how to write in the first place. You also need to learn how to write from start to finish. Not only is this way of writing a lot of work, but it can be frustrating as well. In order to make it easier, you need to start by researching the topics.You must learn the basics of grammar, basic vocabulary, punctuation, and sentence structure. These are the fundamental elements of writing. Once you have learned the basics, you can p roceed to the next step. When you do, it will be easier to make your topic choices. Even better, you can choose more than one topic. Research will help you make an effective topic list.While you are researching the topics, you need to create a brief outline. This outline will outline the topic and its importance to the overall presentation. All of the topics should fall under a particular category. These categories can include facts, events, personality, and opinions. Make sure to make each category clearly defined so that you can accurately describe the topic in the text.You should include some general information regarding the target audience when you write the essay. This includes knowing the age range, gender, and other demographic information. Once you've included this information, you should research some common topics. Find some people or groups in your target audience that may have similar interests. Some examples of subjects that may interest your audience sports, gardening , history, technology, math, or current events. Even some topics that may be 'off limits' for some groups in your audience, such as politics, religion, or other important subjects, can be discussed.Finally, write the essay. Write an introduction. List the main topic and then give your summary of the information you've gathered in the past. Give brief references to previous works you've written. Make sure to explain what led you to research and write the essay. Explain any changes in perspective or outlook that may have occurred.Writing a narrative essay is a lot of work. There is a learning curve that makes it even more difficult. However, by researching the topics, creating an outline, and putting together the piece, you can create an essay that appeals to your audience.

Saturday, May 16, 2020

Leonardo Da Vinci And The Last Supper - 752 Words

Matthew Greiner Artist Project 8/2/15 Leonardo Da Vinci is most famous for the Mona Lisa and his countless inventions. He was many things, an inventor, an artist and a scientist. Here, we are going to mostly talk about his artist side(Although, personally i would rather write about his inventor side) His two most commonly known paintings were â€Å"Mona Lisa† and â€Å"The Last Supper†. Two wonderful pieces of art by an amazing artist. he was born on April 15 1452 in Vinci, Italy, died May 2 1519. He heavily influenced the renaissance era and is still influencing us today. At an early age, Leonardo da Vinci moved to Florence, where he apprenticed with the painter and sculptor Verrochio. Da Vinci’s brilliance was obvious even at this early stage in his life. He often experimented with different artistic forms and techniques. Being surrounded by Italian art, he often used oils in his paintings . His work sparked a new style of art in Italy. In 1481, at the age of 30, da Vinci moved to Milan to work for the Duke of Milan. Although relatively few of da Vinci’s paintings and sculptures survive, two of his extant works are among the world’s most well-known and admired paintings. The first is da Vinci’s â€Å"The Last Supper,† painted during his time in Milan, from about 1495 to 1498. A oil mural on plaster, â€Å"The Last Supper† was created for the city’s Monastery of Santa Maria delle Grazie. Also known as â€Å"The Cenacle,† this work measures about 15 by 29 feet and is the artist’s only survi vingShow MoreRelatedThe Last Supper By Leonardo Da Vinci1012 Words   |  5 PagesThe Last Supper Wendy Guindi Azusa Pacific University, University College The Last Supper Leonardo Da Vinci was born in April 15, 1452, Vinci, Italy and died May 2, 1519 at the age of 67 in Amboise, Kingdom of France. He was being called as a father of paleontology that is considered one of the greatest artists of all times. â€Å"He was well known for diverse fields of the arts, paintings, sculpting, architecture, music, mathematics, engineering, literature and many more.† (Leonardo artistRead MoreThe Last Supper By Leonardo Da Vinci1938 Words   |  8 Pages Leonardo da Vinci Tony Warren Globe University Introduction Leonardo da Vinci is best known for his painting of the Last Supper (Figure 1) and most noted as an artist but is also known as an architect, inventor and chronicler of science. The Last Supper painting depicts Jesus hosting his last supper with his disciples before he is crucified and this painting can be found in many churches and homes across the world. This is also a symbol of Communion or Eucharist as Jesus performedRead MoreThe Last Supper By Leonardo Da Vinci1020 Words   |  5 PagesThe Last Supper by leonardo da vinci, This is a significant piece of italian high renaissance artwork (This artwork is known as the first high renaissance aesthetics) and is still known as one of the best works of christian art. This scene by leonardo depicts the last days of jesus christ on earth. In the gospel of John 13:21 it states â€Å"Verily I say unto you: one of you will betray me†. Though this artwork may look like a strong biblical depiction on first take. It is a much more co mplex piece ofRead MoreThe Last Supper By Leonardo Da Vinci1383 Words   |  6 Pagesstill remember today and honor for their expertise. These individuals were the forefront of the Renaissance and change in the European society. Leonardo Da Vinci, also named Leonardo di ser Piero da Vinci, was one of the most famous of these Artists at this time, composing multiple pieces of art such as â€Å"The Last Supper.† â€Å"The Last Supper† by Leonardo Da Vinci is one of the most reproduced, fascinating, and elegant paintings from the Renaissance. The original painting is 15 by 29 feet, but most reproductionsRead MoreThe Last Supper By Leonardo Da Vinci875 Words   |  4 Pagesâ€Å"The Last Supper,† by Leonardo da Vinci, is a mural painting created during the Italian High Renaissance movement in the Santa Maria delle Grazie monastery. Leonardo da Vinci is a world renowned artist who is also known for his other painting the â€Å"Mona Lisa†. Additionally, he was a prolific inventor that created things that were well before his time; such as, blue prints for a helicopter and parachute. â€Å"The Last Supper† is one of the most famous works of Christian art and it displays the moment JesusRead MoreThe Last Supper By Leonardo Da Vinci1994 Words   |  8 PagesThe Last Supper is one of the most famous works of Leonardo da Vinci. This work is considered his most ambitious painting, and it is as famous as the portrait of Mona Lisa, the most notable and well-known work of Leonardo. The Last Supper was started in the year 1495 and completed in 1498. This work of art was conceived on the wall of the refectory of the Monastery of Santa Maria delle Grazie, Milan, Italy, during the High Renaissance period. The Last Super is a realistic work of art; to make itRead MoreThe Last Supper By Leonardo Da Vinci1009 Words   |  5 PagesThe â€Å"Last Supper â€Å" is very impactful and allegorical artwork. It is painted by Leonardo da Vinci in late 15th century. It is hovered in the refractory of covent of Santa Maria delle Grazie, Milan. It was made between 1495 to 1498. Let us describe the painting physically. It is painted on the wall but is not a true fresco because it is not painted on a dry wall while fresco is painted on a wet wall. He applied the double coat of dried plaster on the stone wall and finished it with oil and temperaRead MoreThe Last Supper B y Leonardo Da Vinci Essay1539 Words   |  7 PagesBad Company When Leonardo da Vinci painted his famous work, â€Å"The Last Supper†, he prepared himself by making a thorough study of the lives of each of the twelve Apostles as well as the Lord. Then he set out to find real faces to paint as the faces of the thirteen men represented in the painting. As the story goes, he thought finding a face to paint as the face of the Lord would be the most difficult. His goal was to find a man in whose face; he could see love, compassion and kindness. He wantedRead MoreLeonardo Da Vinci s The Last Supper1658 Words   |  7 Pages Leonardo Da Vinci â€Å"The Last Supper† created in the year of 1495 was a painting from the Renaissance era. This art depicted Jesus and his disciples at the last meal, before the betrayal of Judas and hanging of Jesus on the cross. The objective of this paper is to analyze and critique through artist influence and formal expression. Leonardo Da Vinci the four fathers of art, philosophy and tenacity. Leonardo was the eldest of seventeen siblings a natural artist, who discovered at â€Å"fourteen that heRead MoreThe Last Supper by Leonardo Da Vinci Analysis1692 Words   |  7 PagesFORMAL ANALISYS: THE LAST SUPPER BY LEONARDO DA VINCI As we all know the Last Supper is the last dinner that Jesus shared with his Apostles before he was betrayed and crucified. Although this theme occurs in many works, The Last Supper by Leonardo da Vinci is the most famous and has been a subject of many discussions. Leonardo da Vinci is one of the most remarkable painters, sculptors, architects and brilliant philosophers of all time. He was born on April 15, 1452 near Vinci but the biggest part

Wednesday, May 6, 2020

Agency Report Kw Senior S Day Program - 1283 Words

Agency Report: KW Senior’s Day Program Pearl Book Manuel 7140148 NURS8955-16W-Sec1-Practical Foundations of Community Service Jill Mercier February 1, 2016 In my country, we think highly of our families particularly our elders. Our elderlies benefit and relish their remaining lives with their children and grandchildren providing them their daily essentials such as health, welfare, maintenance, and protection. A Filipino must conform to what is predominantly accepted and expected by the society. This distinguishing quality among Filipinos makes it an orthodox way of life. This has in some way shed a light on why grandparents customarily live with at least one family member generally the eldest child. Because of this significant difference in how we care for our older member of the family, our seniors mostly stay at home to occupy or entertain themselves but with my grandparents cooking and chatting all day, there’s just no time left for other things to do. In contrast to the way the Western approach aging is totally different – culturally and sociologically. They are provided with care from external providers or nursing hom es. AGENCY’S MANDATE/MISSION K-W Seniors Day Program is a community based, non-profit organization committed to support our seniors sustain their quality of life and morale by means of a variety of programs. Participants are transported from their residences to K-W Seniors Day Program facility to participate and take pleasure in differentShow MoreRelatedMILMA Organization study9009 Words   |  37 Pagesis functioning under the Trivandrum Region Co-operative Milk Producers Union Ltd (TRCMPU) .The administration of this unit is vested in Board of Directors and it is functioning under the co-operative principles. It was formed under operation flood program as a chilling plant and later it was developed into a processing plant .It has seven departments and has a dairy manager who is in charge of managing and assisting all the activities of the unit. In this dairy milk is collected from various co-operativeRead MoreSummary of Text Book: Essentials of Management Information Systems8717 Words   |  35 Pagesï » ¿ Course Related Virtual Expert Jack Brown (Business Analyst) JSB Inc. Car Accessory Dealership James S. Black (Company founder) An entrepreneur with a love for cars. Abigail Foley (Senior vice president of Business Development) Reported an increase in customers cancelling their accounts. Mark Thompson (Business Development Manager) Prepared proposal for implementing an information system. Major Business Functions (In JSB) Manufacturing Assembling the product, checking for qualityRead MoreDemand Side Management22653 Words   |  91 Pagesdependency of many countries on oil, which as a primary resource is concentrated in only a relatively few countries, is creating geo-political tensions. In a survey conducted by the International Energy Agency (IEA) between governments and utilities of 14 OECD countries1 (INDEEP Analysis Report, 2004), the top four reasons given for implementing DSM programme were: _ Wanting reductions in global warming-related emissions of GHGs (environmental); _ Public image (marketing); _ Quality of serviceRead MorePoultry Farm11976 Words   |  48 Pagesit will be very important if the information could be quickly retrieved with a lot of ease, data easily updated and capable of analysis and display. 1.2 Background. For most businesses, there are a variety of requirements for information. Senior managers need information to help their business planning. Middle management needs more detailed information to help them control and manage business activities. Employees with operational roles need information to help them carry out their dutiesRead MoreAdipic Acid43555 Words   |  175 Pages |Oral rat LD50: 11 gm/kg | Source: Polytrans S.A, 2005 3. USAGE OF ADIPIC ACID Adipic acid is a very important chemical that is used all over the world to produce various products that people use every day. Nylon 6/6, foams, paints and tires are just a few of the products that are formed by using adipic acid. Adipic acid is also used as a food ingredient in gelatins, desserts and other foods that require acidulation. Nylon 6/6 is the largest outlet forRead MoreAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 PagesAn evaluation of an on-farm food safety program for Ontario greenhouse vegetable producers; a global blueprint for fruit and vegetable producers A Thesis Presented to The Faculty of Graduate Studies Of The University of Guelph by Benjamin J. Chapman In partial fulfillment of requirements for the degree of Master of Science February, 2005 ( Benjamin Chapman, 2005 Abstract An evaluation of an on-farm food safety program for Ontario greenhouse vegetable producers; a globalRead MoreManagement Information Systems22991 Words   |  92 Pagesinformation systems in their new stadium can be seen as an effort to achieve which of the primary business objectives? A) Operational excellence B) Survival C) Customer and supplier intimacy D) Improved decision making 2) Journalist Thomas Friedman s description of the world as flat referred to: A) the flattening of economic and cultural advantages of developed countries. B) the use of the Internet and technology for instantaneous communication. C) the reduction in travel times and the ubiquityRead MoreLeadership Development42674 Words   |  171 PagesSadie Williams Research Report RR560 Research Report No 560 The Development of Management and Leadership Capability and its Contribution to Performance: The evidence, the prospects and the research need John Burgoyne, Wendy Hirsh and Sadie Williams The views expressed in this report are the authors’ and do not necessarily reflect those of the Department for Education and Skills.  © Lancaster University 2004 ISBN 1 84478 286 7 1 ACKNOWLEDGEMENTS This report has been written by JohnRead MoreOrganisation Study of Acc Cement14377 Words   |  58 PagesAN ORGANISATIONAL STUDY Conducted at â€Å"ASSOCIATED CEMENT COMPANY (ACC)† WADI (JN) Internship training report submitted In partial fulfillment of the requirements of the Bangalore University For the award of the degree of Master of Business Administration Submitted By, Mr. NAGARAJUNRead MorePower and Energy Crisis of Bangladesh13714 Words   |  55 Pagesis considered as the introduction of electricity in the then Dhaka city. Later, in and around 1930, M/S. DEVCO, a subsidiary of M/S. Octavians Steel Company, developed electricity distribution system at 400V level under complete private ownership and brought that for public use. Most probably in the year 1933 a power generating station named Dhanmondi Power House was established with two 1500 KW generators each and from there the electricity distribution system was started to sale to the public

Tuesday, May 5, 2020

Cultural Diffusion Sushi free essay sample

The hearth of sushi actually originated according to Alex Renton of The Observer in his February 26, 2006 article on sushi that long ago Southeast Asians uncovered that cooked rice actually ferments so the fish stored is preserved in this condition. Also, they can pack the fish in jars of cooked rice that can be edible for up to a year. The modern form of sushi was first originally a working class street food dish served at a street-food stall in the city of Edo, Japan in 1824. Yohei Hanaya, the stall’s owner shaped vinegar rice with his hands and then added a piece f raw fish for its convenience value. According to a July 26, 2011 article of The Guardian , sushi has faced its evolution over time from when rice vinegar surfaced around 1600 AD so people bring rice to ferment with preserving raw fish. Within its 2,500 years of evolution, sushi faces its obstacles that as it goes global can consequently decline of the raw materials since nearly all of the sushi fish are being thr eatened in the wild. We will write a custom essay sample on Cultural Diffusion: Sushi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the sushi has changed over time, its incarnations will cater to the types of people to serve. The authentic sushi will end up as a premium delicacy for the rich. Street sushi will gradually include imitation fish that the industry finds this unattractive. The process of diffuse in sushi has slowly drifted into other parts of the world. In 1970, Americans first embrace sushi when the Osho restaurant opened in Beverly Hills (it is located next door to Twentieth Century Fox studios) with its menu of sushi consisting low-fat, high protein, and premium quality. Another innovation that diffuse sushi was the establishment of conveyer- elt restaurants as according to Alex Renton of The Observer in his February 26, 2006 article. This concept was devised by Yoshiaki Shiraishi of Genroku Sushi restaurants as he was innovative when placing the customers on 4-person tables at right angles towards the conveyer belt with its speed of 8cm a second. The areas of diffusion for sushi has spread out in a somewhat gradual direction. According to Alex Renton of The Observer in his February 26, 200 6 article on sushi, he discusses the trace of its globalization with the expat Japanese communities around the Pacific Rim in which an pportunity for these Japanese chefs to whom experienced their sushi apprenticeship to be exploited to adapt to the local tastes. The Tuna fish in sushi is considered a coveted topping that the Japanese has always exploit to market for its goods such as the country’s airlines in the 60’s promoting tuna for exchanges as a result of importing its Japanese-made electronics headed to the U. S. In that occasion, tuna has faced its endangerment by over fishing for sushi ingredients largely in Japan for the past several years. However in 2008, some modifications were made when Japan inally approved to shrink its catch on tuna by 5%. The crossover appeal of sushi diffused via the invention of the California roll. This delicacy catapulted sushi as an international treat made with cooked crab, avocado, and mayonnaise inside with an inside-out sush i rice roll with a strip of nori seaweed. The California roll was been invented in 1973 by chef Ichiro Manashita of L. A’s Tokyo Kaiken restaurant. Sources www. guardian. co. uk/world/2006/feb/26/japan. foodanddrink www. guardian. co. uk/lifeandstyle/wordofmouth/2011/jul/26/consider-sushi/print

Wednesday, April 15, 2020

A visit from the goon squad free essay sample

Sexism has been an ongoing issue since man has existed. Some have learned to accept and live with it while others simply will not accept it. Sexism fits into two different types of categories: Benevolent sexism and hostile sexism. In the novel A Visit from the Goon Squad, by Jennifer Egan, many of the characters are sexist towards women. Lou portrays both benevolent and hostile sexism while Bennie tends to portray hostile sexism only. Throughout the novel, Lou goes back and forth on how he treats women and his opinion on women. From the beginning of the novel, it is clear that sexism is an issue. Bennie is the first character that we see a clear sexist approach from. â€Å"The Mother Superior leaned forward slightly, tilting her head in a way that must have triggered something in Bennie. He lurched across the sill and kissed her on the mouth. † (Page 20). Even though Bennie knew it was wrong, he kissed Mother Superior. We will write a custom essay sample on A visit from the goon squad or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She is a woman who is respected by all but Bennie believes that he could kiss her because he was the man and felt superior towards her. This is simply wrong in the fact that Mother Superior had devoted her entire life to celibacy but Bennie could not simply respect that. Bennie also shows his sexist side while communicating with his assistant, Sasha. â€Å"He sipped his gold-infected coffee and glared at Sasha’s breast. † (Page 22). In society, it is considered incredibly rude to stare at a woman’s breasts instead of making eye contacts with her. Bennie could simply avoid her breasts and just stare at Sasha herself but he chooses not to. Later on in the same chapter Bennie realizes how much Sasha has grown. â€Å"She seemed suddenly older, or was it just that Bennie seldom looked directly at her face? † (Page 28). This shows Bennie’s ignorance on how he has not noticed Sasha’s growth because he usually looks at her breasts or does not pay attention at all. This is degrading towards women because Bennie believes it is okay to directly stare at her breasts when it is quite disrespectful. In both these situations, with Mother Superior and Sasha, Bennie portrays hostile sexism because he does not take women seriously or treat them as equals. Lou is another character who portrays some sexism. Unlike Bennie, Lou also portrays benevolent sexism. Lou is a character who always tends to flirt with women. He usually tells women what they want to hear and is quite friendly towards them. Towards the beginning of the book, Lou is first seen when he picks up Jocelyn from a hitchhike. Even though Lou knows that she’s very young and that it will go nowhere, he keeps giving Jocelyn false hope. Instead of leading her on, Lou could have ended things with Jocelyn a while ago because she is around his son, Rolph’s age. He kept it going because he would receive sexual favors from Jocelyn. This is very common in our society today. Jocelyn gives Lou her all but is only getting her time wasted instead. Later in the novel, we are introduced to Lou’s current girlfriend Mindy. The actions that both Lou and Mindy take reflect on each other and cause them to act in sexist ways towards each other. Their sexism is mostly based from cause and effect. The stereotype is that usually men are the ones who are sexist towards women. The sexism between with Lou and Mindy is a little different since Mindy goes behind Lou’s back and cheats on him with Alfred. In this situation, Mindy becomes superior to Lou by claiming sexual power. Lou is noticed to be a character who mainly portrays benevolent sexism. When Lou’s son Rolph explains to Lou what happened between Mindy and Alfred, Lou’s opinion towards women change significantly. Lou says, â€Å"Women are cunts. † (Page 78). When Lou says this to his son, it is no doubt hostile sexism. Lou’s action is best explained in the â€Å"Ambivalent Sexism† article. â€Å"A sexist man might initially place a woman whom he is romantically interested on a pedestal but abruptly change his views when she rejects him, reclassifying her from â€Å"babe† to â€Å"bitch. †Ã¢â‚¬  When rejected, Lou does the same as other men. He quickly changes his views on Mindy. Shortly after Lou discovers that Mindy cheated on him, he marries her. This situation is very common in today’s society. When a woman cheats on her husband or boyfriend, the man treats it like a game. For them, it’s a competition for power. Lou asked Mindy to marry him because in that case, Lou would be gaining his power back and feel superior in the relationship once again. Mindy doesn’t finish school and decides to get married to Lou instead because it is believed that men’s power secures a high status. Even though Mindy doesn’t realize, Lou is now holding more power again. This situation between Lou and Mindy them portrays benevolent sexism. Sexism has been and will always be an ongoing issue between men and women. It is something that happens when a person does not even realize it. Lou and Bennie both know that some of their actions or words might be very hostile and sexist. Although they realize some of their actions, other times they don’t, or think they are positive, which shows their actions to be benevolent sexism. Both Bennie and Lou have also proved the theories mentioned in the article, â€Å"Ambivalent Sexism. † The way men and women treat each other will always be a competition for the higher power. A visit from the Goon Squad free essay sample In A Visit from the Goon Squad there are stories in each chapter in which many include Bennie Salazar (an old rock music executive) and his old assistant Sasha and his friends. The book follows the lives of these characters as they grow older and life sends them in different paths that they weren’t really supposed to go in. The book goes back in forth (from the past to the future) in the late 1960s to 2020 in and around New York City, sometimes the story goes into Africa, Italy, and California. The term â€Å"Goon Squad† was originated from groups with violent thugs would harm anyone that they believed against. Later on the term â€Å"Goon† referred to any violent thug and that’s where the Metaphor comes in. In the story Bosco (Bennie’s friend) in chapter â€Å"A to B† says â€Å"Time’s a goon, right† (96) which refers to the way time and fate rob most of the characters childhood in the book, innocence and success. We will write a custom essay sample on A visit from the Goon Squad or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Time is the stealth goon, the one you ignore because you are so busy worrying about the goons right in front of you. As Bosco continues to complain â€Å"How did I go from being a rock star to being a fat f*** no one cares about? † I chose this quote because although some of the characters do end up finding happiness, they prove it’s always a limited happiness and it is rarely in the form that you want it to be in. Though the progression of time depresses and disappoints many of the characters of A Visit from the Goon Squad, as the novel nears its close, Egan suggests an alternative. The advance and takeover of technology, as Egan admits via her final chapter, is inevitable. The quote that I picked was â€Å"5 sets of keys, 14 pairs of sunglasses, a child’s striped scarf, binoculars, a cheese grater, a pocketknife, 28 bars of soap, 85 pens† (2) I chose this quote because these items really symbolized her, these items came from shoplifting. It was to remind he of her shoplifting ways and it was always going to be there staring straight at her face. The way Sasha developed throughout the story mainly be growing up and taking chances. Before she was an interpersonal but now she can communicate way better than before. She used to steal things that weren’t hers but now although she still does that she holds herself back because what she has now which is a family and happiness. â€Å"There’s a fine line between thinking about somebody and thinking about not thinking about somebody, but I have the patience and the self-control to walk that line for hours days, if I have to. † I chose this quote because it shows me now that she does have the self control now when she didn’t have it before. The way Bennie developed was by actually settling down with someone when he use to have affairs. â€Å"Like all failed experiments, that one taught me something I didn’t expect: one key ingredient of so-called experience is the delusional faith that it is unique and special, that those included in it are privileged and those excluded from it are missing out. † This quote shows me that people learn from their mistakes/ past and so did he. Since many of the characters are in the rock music business it plays into one of the books themes which is aging and the loss of innocence. Many young kids now love the singers like Beyonce and Lady Gaga and they refer to Madonna as old school. There’s no way to avoid becoming part of the past. I have realized that becoming the past is inevita â€Å"We’ll rise up out of our bodies and find each other again in spirit form. We’ll meet in that new place, all of us together, and first it’ll seem strange, and pretty soon it’ll seem strange that you could ever lose someone, or get lost. † â€Å"I can’t tell if she’s actually real, or if she’s stopped caring if she’s real or not. Or is it not caring what makes a person real? † â€Å"There are so many ways to go wrong. All we’ve got are metaphors, and they’re never exactly right. You can never just Say. The. Thing. † I’m done. I’m old, I’m sad that’s on a good day. I want out of this mess. But I don’t want to fade away, I want to flame away I want my death to be an attraction, a spectacle, a mystery. A work of art. †

Thursday, March 12, 2020

How to Increase Stamina in Basketball with Physical Exercises Essay Example

How to Increase Stamina in Basketball with Physical Exercises Essay Example How to Increase Stamina in Basketball with Physical Exercises Paper How to Increase Stamina in Basketball with Physical Exercises Paper Basketball is a sport that needs high stamina, because basketball is a fast and energetic sport. Adrenaline is high in every game makes heart rate beating faster and only people who have high stamina that can hold out to play until the end of the game. Basketball players have to train hard to build the stamina in order to the body does not get tired quickly when playing basketball. Basketball players can do many training to improve stamina, and the best way to stamina is physical exercises. Physical exercises are very important to improve stamina of basketball players; players who never do physical exercises do not have enough stamina to play basketball until the end of the game. It is easy to improve stamina in basketball by following these three instructions, which are doing interval training, suicide training, and jumping rope. The first exercise to improve stamina for basketball players is interval training. Interval training translates into the game of basketball at times when there is fast running mixed in with jogging. Begin the exercises with warming up 5 to 10 minutes; warming up by jogging 1 to 3 laps around the court. After do warming up, start the main exercises which is interval training. Do the interval training with distance 100 meters, do sprint 50 meters, then jogging 50 meters, and walk back; or with distance 100 meters, do sprint 50 meters, then stride 50 meters, and walk back. Basketball players can manage the distance to do the interval training. After do interval training, take a short break for 15 minutes before start the next exercise. Interval training is helping to improve the stamina of basketball players and key in to reach the fullest potential as a basketball player. The next exercise is suicide training which is one of physical exercises in basketball to improve stamina and quickness to dribble of basketball players. Suicide is technical term for sprint training in basketball. After take a short rest, basketball players can continue to start the suicide training. Start suicide training from the baseline, run to the free-throw line, touch the floor and run back to the baseline. Then, run to half-court line, touch the floor and run back to the baseline. Then, go to the free-throw line opponent, touch the floor and run back. Finally, run coast-to-coast, touch the other baseline and run back. In this case do not slow down or stop running. Try this particular move for 20 minutes and then take a short break for 15 minutes to continue the next exercise. Suicide exercise is very useful to improve stamina and quickness to dribble for basketball players. The last exercise to improve stamina in basketball is doing jumping rope. Jumping rope is body exercise and it is excellent to improve stamina and footwork, especially for basketball players. After take a short break, basketball players continue jumping rope training. Firstly, choose the rope in accordance with the desired size. With rope folded in half, the rope should reach nearly to the shoulders of basketball players who would practice. Then, grab the jump rope by its ends, or the handles, one handle for each hand. Put the jump rope behind butt and let the loop hang behind crotch. Throw the jump rope over head and when it meets feet jump over it. After get better at jumping rope forwards, do the other trick of jumping rope; try to do jumping rope backwards. Start with the rope in front of feet and throw it over head to the back. Jump over the rope when it reaches the foot. Try this particular move for 15 minutes. A lot of people make mistake of bending the knees because it is easier to do the jumping rope. With doing jumping rope exercise, basketball players can build strong stamina and vertical jumping. Improving the stamina of basketball players is not difficult. By doing physical exercises such as interval training, suicide training, and jumping rope training routinely; these would make basketball players more quickly to have strong stamina. Physical training begins with warming up for 5 to 10 minutes, and then continues with the main exercises. The first is interval training which is doing by combining sprints and jogging with a distance of 100 meters or more. After do the interval training take a short break for 15 minutes. Continue with suicide exercises for 20 minutes, and then break for 15 minutes. The last exercise is jumping rope training, do jumping rope training for 15 minutes. Finish off all the exercises with flexibility exercises. In this case, the important things are managing the time for training and do the physical exercises regularly. With doing physical exercises for 1 to 2 hours each day, the stamina of basketball players can improve quickly. Bibliography 1. ehow. com/how_4830064_build-stamina-basketball. html 2. http://findarticles. com/p/articles/mi_m1608/is_10_23/ai_n21119011/pg_2/? tag=content;col1 3. http://basket-beezer10. blogspot. com/2010_03_01_archive. html 4. ehow. com/way_5434775_stamina-building-exercises. html

Tuesday, February 25, 2020

Humanity sammary 1 Essay Example | Topics and Well Written Essays - 500 words

Humanity sammary 1 - Essay Example She prays to Artemis, asking to be killed so that she could be with Odysseus in the Underworld. Penelope’s cries wakes up Odysseus, who prays to Zeus to give him a sign, and was reciprocated with a bang of thunder from Zeus. Odysseus asks for another sign and this time, one of Odysseus maids asks that this be the suitors last day. These signs were enough to encourage Odysseus to avenge himself on the suitors. Telemakhos gets up and the house springs to life as he puts on his full array. Eurykleia tells the maids to clean the house and fetch water for a feast day. Men went inside, bringing firewood, while the swineherd brings pigs, and the goatherd and two shepherds bring goats. Melanthios insults the beggar, who is actually Odysseus, but Odysseus restrains himself from fighting back. Philoitios was much kinder as he extends a warm welcome to the beggar saying that he reminds him of his master, Odysseus. Philoitios mentions that he also wants the suitors to be gone because they were making excessive demands on his cattle. The beggar tells him that Odysseus will soon come to kill them and to this, Philoitios replies that Odysseus can count on his help. Meanwhile, the suitors plot to kill Telemakhos, when an eagle with a dove in its talons flies by and so they drop the plan. Telemakhos seats Odysseus alone and warns the suitors to keep their hands and tongues to themselves. However, Athena prompts the suitors to continue abusing Odysseus and so Ktesippos throws a cow’s foot which did not hit Odysseus. Telemekhos becomes angry and threatens Ktesippos and the other suitors. The suitors conceded and agreed not to make fun of the beggar anymore. Then, Agelaos tells Telemakhos to talk with his mother and encourage her to marry one of them. Telemakhos says that he does encourage his mother but cannot force her. To this, the suitors burst out with laughter. Then, Theoklymenos the visionary tells

Sunday, February 9, 2020

A Humorous Experience Essay Example | Topics and Well Written Essays - 1500 words

A Humorous Experience - Essay Example The place was essentially a ghost town, which made this the perfect setting for the following story, which is a little bit scary for someone who is in a foreign country by oneself, off on her own, doing her own thing-and unfortunately not being smart enough to stay with the group. Let me preface this by saying that originally, what happened was not a very humorous experience. Getting lost in a foreign country is not fun. I had a terrible feeling in the pit of my stomach for most of the experience because I was terrified of being left behind by my group in France. Running around not knowing where you're going is not fun. Knowing that you've made mistakes is not fun. Having that 'lost' feeling is not fun. Having to ask strangers for directions is not fun. Looking back, however, it seems very funny. First, I will tell it how the story happened. There were a group of about thirty of us-about half of us were American high school students, and the other half were Spanish high school host students. We were eating lunch on the beach that we had brought from home, and I told the group (I'm paraphrasing here), "Yeah, well, I'm going to head off now by myself." I told them this in no uncertain terms. No one seemed to think this odd. After all, Biarritz was a little town; it wasn't very large; how could I get lost I must preface this story... Seven Streets is basically is a shopping district of seven streets horizontally lined up next to each other. I had run out of money, which was back then the Spanish peseta and not yet the Euro. I had to ask the people at the store to hold the postcards for me while I ran to the local bank on Siete Calles. When I got to the bank, somehow I was able to jump the line. I don't know if it was because they were feeling sorry for my plight of being in a terrible hurry or what it was, but I asked some elderly Spanish ladies to translate for me so I could get some Spanish pesetas quickly, in order to get back to the store in order to pay for the postcards faster. Meanwhile, I was late in getting back to our meeting place at the church in the center of town and everyone feared the worst for me since I had not gotten back on time-when in reality I was just buying about 100 or so postcards that were on sale! I promised not to be late again and that was that. Well, little did I know that I would again find myself in another pickle. This time was really not much different. After I had told the Spanish students "So long" at lunch and had gone along on my merry way, I found myself going to various stores in Biarritz, because really this place was quite interesting. They had all sorts of different knick-knacks that were fun to look at, and it really was quite a charming little town. It was the kind of place you could get lost in. That was the key word. The kind of town you could get lost in. Unfortunately, I was going to be one of those people in a few minutes. I found myself finally at a French confectionary and candy store investigating all the different kinds of sweets that this particular place

Thursday, January 30, 2020

Pre-Destination V.S Free

Pre-Destination V.S Free Will Essay For years Christians have argued about what role God has in humans attaining salvation. The most popular belief in American culture is the concept of free will. Free will is the belief that coming to Christ and being saved is a freewill choice of the person. Most churches believe this concept to be true at least to some degree. The other belief is the concept of Predestination. Predestination is the belief that God chooses who to save and who to damn. The biggest denomination in the United States that believes this is the Calvinists or more commonly known as the Reformed denomination. The debate will probably continue for many years to come. By reading Romans 9:1-29 we can tell clearly which concept Paul believes to be true. While I read Romans 9:1-29 I kept clearly in my mind the two beliefs of freewill and predestination. After reading it was apparent to me that Paul believes strongly in predestination. This, in my opinion, goes against human nature. I, at least, find it very hard to believe that if God chooses not to extend grace to a person that person cannot attain salvation no matter what they believe or what they do. Paul uses an example about Jacob and Esau. In Romans 9: 10-13 Paul uses Malachi 1:2-3 that says that â€Å" I have loved Jacob, but I have loved Jacob† Paul then says that God had decided that before they were even born so as it says in verse 11-12 â€Å" that Gods purpose of election might continue, not by works, but by his call. † If Paul is right about this and you interpret the Bible literally than predestination has to be true. It is completely possible that Paul is biased though when writing about predestination. Paul believes strongly in salvation by faith not works. In Romans 3: 27- 28 Paul says â€Å"Where, then, is boasting? It is excluded. Because of what law? The law that requires works? No, because of the law that requires faith. For we maintain that a person is justified by faith apart from the works of the law. † This is just one of many examples of how much Paul hates the idea of faith by works. There are many other examples of this in books written by Paul outside of Romans that convey the same message. Since Paul believes strongly in salvation by faith this would, in theory, make him lean towards predestination. Freewill means that we as humans make a choice to believe in God and be saved. Paul would see this as an example of justification by works and he clearly states in Ephesians 2:8-9 â€Å"For it is by grace you have been saved, through faith and this is not from yourselves, it is the gift of God not by works, so that no one can boast. † Paul believes that nothing we can do nothing to save ourselves which is the main idea of freewill. This makes Paul potentially biased toward predestination. I believe that this passage isnt trying to address personal salvation as a main point, but I think we infer Pauls view on personal salvation through the verse. I believe that Paul was more trying to point out that we can do nothing to save ourselves. It is completely up to God. Paul was trying to stress that firstly, but then through that seems to make a case, as far as personal salvation goes, for predestination. He specifically mentions how he picked Jacob over Esau. If God chooses individually like that then I, at least, deduce from this passage according to Paul that God must choose who to save on a personal level. My rational human side tells me that predestination cannot be right, but then I read Romans and Paul says that predestination is right and freewill is wrong. The question then is if I believe Paul just because that is his opinion, even though it is most likely biased, or do I believe what seems right to me? Im still torn between the two because what I want to believe is contradicted by Paul. Maybe well never know for sure because the concept of God is impossible for our minds to completely understand in the first place.

Tuesday, January 21, 2020

Internet Inventions :: essays research papers

Internet Inventions Several inventions have changed the way people communicate with each other. From the old fashioned telegraph to today's modern electronic forms of communicating, people have beencreating easier ways to correspond. Electronic communication, such as e-mail and other internet offerings, have created a cheap and incredibly fast communications system which is gaining steady popularity. E-mail is basically information, usually in letter form,addressed to a destination on the internet. The internet is aninternational web of interconnected networks--in essence,  anetwork of networks; these consist of government, education, and business networks. Software on these networks between the source and destination networks "read" the addresses on packets and forward them toward their destinations. E-mail is a very fast and efficient way of sending information to any internet location. Once an e-mail is sent, it arrives at its destination almost instantly. This provides people with a way to communicate with people anywhere in the world quickly without the costs of other forms of communicating such as telephone calls or postage for letters. The savings to be gained from e-mail were enough of an inducement for many businesses to invest heavily in equipment and network connections in the early 1990s. The employees of a large corporation may send hundreds of thousands of pieces of E-mail over the Internet every month, thereby cutting back on postal and telephone costs. It is not uncommon to find internet providers from twenty to thirty dollars a month for unlimited access to internet features. Many online services such as America Online and Prodigy offer e-mail software and internet connections which work in an almost identical way, however, the cost is more expensive. The World Wide Web (WWW) and USENET Newsgroups are amongother internet offerings which have changed the way people communicate with each other. The WWW can be compared to a electronic bulletin board where information consisting o fanything can be posted. One can create visual pages consisting of text and graphics which become viewable to anyone with WWW access. Anything from advertisements to providing people with information and services can be found on the WWW. File transfers between networks can also be accomplished on the WWW though Gopher and FTP (File Transfer Protocol) sites. Newsgroups are very similar, but run in a different way. Newsgroups basically create a forum where people can discuss a vast array of subjects. There are thousands of newsgroups available. Once one finds a subject that interests them, they may post notes which are visible to anyone visiting that particular newsgroup, and others may respond to such notes. Again, this can be advertising, information, or, more commonly, gossip. Though the internet can be a convenient way of communication, it can become

Monday, January 13, 2020

Marketing Segmentation Essay

Market segmentation is the process of dividing up a market into more-or-less homogenous subsets for which it is possible to create different value propositions. At the end of the process the company can decide which segment(s) it wants to serve. If it chooses, each segment can be served with a different value proposition and managed in a different way. Market segmentation processes can be used during CPM for two main purposes. They can be used to segment potential markets to identify which customers to acquire, and to cluster current customers with a view to offering differentiated value propositions supported by different relationship management strategies. In this discussion we’ll focus on the application of market segmentation processes to identify which customers to acquire. What distinguishes market segmentation for this CRM purpose is its very clear focus on customer value. The outcome of the process should be the identification of the value potential of each identified segment. Companies will want to identify and target customers that can generate profit in the future: these will be those customers that the company and its network are better placed to serve and satisfy than their competitors. Market segmentation in many companies is highly intuitive. The marketing team will develop profiles of customer groups based upon their insight and experience. This is then used to guide the development of marketing strategies across the segments. In a CRM context, market segmentation is highly data dependent. The data might be generated internally or sourced externally. Internal data from marketing, sales and finance records are often enhanced with additional data from external sources such as marketing research companies, partner organizations in the company’s network and data specialists (see Figure 5.2 ). The market segmentation process can be broken down into a number of steps: 1. identify the business you are in 2. identify relevant segmentation variables 3. analyse the market using these variables 4. assess the value of the market segments 5. select target market(s) to serve. Sales forecasting: Slide #6 (p. 136-8) The second discipline that can be used for CPM is sales forecasting. One major issue commonly facing companies that conduct CPM is that the data available for clustering customers takes a historical or, at best, present day view. The data identifies those customers who have been, or presently are, important for sales, profit or other strategic reasons. If management believes the future will be the same as the past, this presents no problem. However, if the business environment is changeable, this does present a problem. Because CPMs goal is to identify those customers that will be strategically important in the future, sales forecasting can be a useful discipline. Sales forecasting, some pessimists argue, is a waste of time, because the business environment is rapidly changing and unpredictable. Major world events such as terrorist attacks, war, drought and market-based changes, such as new products from competitors or high visibility promotional campaigns, can make any sales forecas ts invalid. There are a number of sales forecasting techniques that can be applied, providing useful information for CPM. These techniques, which fall into three major groups, are appropriate for different circumstances. ââ€"  qualitative methods: customer surveys sales team estimates ââ€"  time-series methods: moving average exponential smoothing time-series decomposition ââ€"  causal methods: leading indicators regression models. Qualitative methods are probably the most widely used forecasting methods. Customer surveys ask consumers or purchasing officers to give an opinion on what they are likely to buy in the forecasting period. This makes sense when customers forward-plan their purchasing. Data can be obtained by inserting a question into a customer satisfaction survey. For example, ‘In the next six months are you likely to buy more, the same or less from us than in the  current period? ’ And, ‘If more, or less, what volume do you expect to buy from us? ’ Sometimes, third party organizations such as industry associations or trans-industry groups such as the Chamber of Commerce or the Institute of Directors collect data that indicate future buying intentions or proxies for intention, such as business confidence. Sales team estimates can be useful when salespeople have built close relationships with their customers. A key account management team might be well placed to generate s everal individual forecasts from the team membership. These can be averaged or weighted in some way that reflects the estimator’s closeness to the customer. Account managers for Dyno Nobel, a supplier of commercial explosives for the mining and quarrying industries, are so close to their customers that they are able to forecast sales two to three years ahead. Operational CRM systems support the qualitative sales forecasting methods, in particular sales team estimates. The CRM system takes into account the value of the sale, the probability of closing the sale and the anticipated period to closure. Many CRM systems also allow management to adjust the estimates of their sales team members, to allow for overly optimistic or pessimistic salespeople. Time-series approaches take historical data and extrapolate them forward in a linear or curvilinear trend. This approach makes sense when there are historical sales data, and the assumption can be safely made that the future will reflect the past. The moving average method is the simplest of these. This takes sales in a number of previous periods and averages them. The averaging process reduces o r eliminates random variation. The moving average is computed on successive periods of data, moving on one period at a time, as in Figure 5.10 . Moving averages based on different periods can be calculated on historic data to generate an accurate method. A variation is to weight the more recent periods more heavily. The rationale is that more recent periods are better predictors. In producing  an estimate for year 2009 in Figure 5.10 , one could weight the previous four years’ sales performance by 0.4, 0.3, 0.2, and 0.1, respectively, to reach an estimate. This would generate a forecast of 5461. This approach is called exponential smoothing. The decomposition method is applied when there is evidence of cyclical or seasonal patterns in the historical data. The method attempts to separate out four components of the time series: trend factor,  cyclical factor, seasonal factor and random factor. The trend factor is the longterm direction of the trend after the other three elements are removed. The cyclical factor represents regular long-term recurrent influences on sales; seasonal influences generally occur within annual cycles. It is sometimes possible to predict sales using leading indicators. A leading indicator is some contemporary activity or event that indicates that another activity or event will happen in the future. At a macro level, for example, housing starts are good predictors of future sales of kitchen furniture. At a micro level, when a credit card customer calls into a contact centre to ask about the current rate of interest, this is a strong indicator that the customer will switch to another supplier in the future. Regression models work by employing data on a number of predictor variables to estimate future demand. The variable being predicted is called the dependent variable; the variables being used as predictors are called independent variables. For example, if you wanted to predict demand for cars (the dependent variable) you might use data on population size, average disposable income, average car price for the category being predicted and average fuel price (the independent variables). The regression equation can be tested and validated on historical data before being adopted. New predictor variables can be substituted or added to see if they improve the accuracy of the forecast. This can be a useful approach for predicting demand from a segment. Activity-Based Costing: Slide #7 (p. 138-40) Customer Acquisition costs Terms of Trade Customer service costs Working capital costs Activity-based costing The third discipline that is useful for CPM is activity-based costing. Many companies, particularly those in a B2B context, can trace revenues to customers. In a B2C environment, it is usually only possible to trace revenues to identifiable customers if the company operates a billing system requiring customer details, or a membership scheme such as a customer club, store-card or a loyalty programme. In a B2B context, revenues can be tracked in the sales and accounts databases. Costs are an entirely different matter. Because the goal of CPM is to cluster customers according to their strategic value, it is desirable to be able to identify which customers are, or will be, profitable. Clearly, if a company is to understand customer profitability, it has to be able to trace costs, as well as revenues, to customers. Costs do vary from customer to customer. Some customers are very costly to acquire and serve, others are not. There can be considerable variance across the customer base within several categories of cost: ââ€"  customer acquisition costs : some customers require considerable sales effort to move them from prospect to fi rst-time customer status: more sales calls, visits to reference customer sites, free samples, engineering advice, guarantees that switching costs will be met by the vendor ââ€"  terms of trade : price discounts, advertising and promotion support, slotting allowances (cash paid to retailers for shelf space), extended invoice due dates ââ€"  customer service costs : han dling queries, claims and complaints, demands on salespeople and contact centre, small order sizes, high order frequency, just-in-time delivery, part load shipments, breaking bulk for delivery to multiple sites ââ€"  working capital costs : carrying inventory for the customer, cost of credit. Traditional product-based or general ledger costing systems do not provide this type of detail, and do not enable companies to estimate customer profitability. Product costing systems track material, labour and energy costs to products, often comparing actual to standard costs. They do not, however, cover the customer-facing activities of marketing, sales and service. General ledger costing systems do track costs across all parts of the business, but are normally too highly aggregated to establish which customers or segments are responsible for generating those costs. Activity-based costing (ABC) is an approach to costing that splits costs into two groups: volume-based costs and order-related costs. Volume based (product-related) costs are variable against the size of the order, but fixed per unit for any order and any customer. Material and direct labour costs are examples. Order-related (customer-related) costs vary according to the product and process requirements of each particular customer. Imagine two retail customers, each purchasing the same volumes of product from a manufacturer. Customer 1 makes no product or process demands. The sales revenue is $5000; the gross margin for the vendor is $1000. Customer 2 is a different story: customized  product, special overprinted outer packaging, just-in-time delivery to three sites, provision of point-of-sale material, sale or return conditions and discounted price. Not only that, but Customer 2 spends a lot of time agreeing these terms and conditions with a salesperson who has had to call three times before closing the sale. The sales revenue is $5000, but after accounting for product and process costs to meet the demands of this particular customer, the margin retained by the vendor is $250. Other things being equal, Customer 1 is four times as valuable as Customer 2. Whereas conventional cost accounti ng practices report what was spent, ABC reports what the money was spent doing. Whereas the conventional general ledger approach to costing identifies resource costs such as payroll, equipment and materials, the ABC approach shows what was being done when these costs were incurred. Figure 5.11 shows how an ABC view of costs in an insurance company’s claims processing department gives an entirely different picture to the traditional view. ABC gives the manager of the claims-processing department a much clearer idea of which activities create cost. The next question from a CPM perspective is ‘ which customers create the activity? ’ Put another way, which customers are the cost drivers? If you were to examine the activity cost item ‘ Analyse claims: $121 000 ’ , and find that 80 per cent of the claims were made by drivers under the age of 20, you’d have a clear understanding of the customer group that was creating that activity cost for the business. CRM needs ABC because of its overriding goal of generating profitable relationships with customers. Unless there is a costing system in place to trace costs to customers, CRM will find it very difficult to deliver on a promise of improved customer profitability. Overall, ABC serves customer portfolio management in a number of ways: 1. when combined with revenue figures, it tells you the absolute and relative levels of profit generated by eac h customer, segment or cohort 2. it guides you towards actions that can be taken to return customers to profit 3. it helps prioritize and direct customer acquisition, retention and development strategies 4. it helps establish whether customization and other forms of value creation for customers pay off. ABC sometimes justifies management’s confidence in the Pareto principle, otherwise known as the 80:20 rule. This rule suggests that  80 per cent of profits come from 20 per cent of customers. ABC tells you which customers fall into the important 20 per cent. Research generally supports the 80: 0 rule. For example, one report from Coopers and Lybrand found that, in the retail industry, the top 4 per cent of customers account for 29 per cent of profits, the next 26 per cent of customers account for 55 per cent of profits and the remaining 70 per cent account for only 16 per cent of profits. Lifetime Value Estimation: Slide# 8 (p. 141-2) The fourth discipline that can be used for CPM is customer lifetime value (LTV) estimation, which was first introduced in Chapter 2. LTV is measured by computing the present day value of all net margins (gross margins less cost-to-serve) earned from a relationship with a customer, segment or cohort. LTV estimates provide important insights that guide companies in their customer management strategies. Clearly, companies want to protect and ring-fence their relationships with customers, segments or cohorts that will generate significant amounts of profit. Sunil Gupta and Donald Lehmann suggest that customer lifetime value can be computed as follows: Application of this formula means that you do not have to estimate customer tenure. As customer retention rate rises there is an automatic lift in customer tenure, as shown in Table 2.2 in Chapter 2. This formula can be adjusted to consider change in both future margins and retention rates either up or down, as described in Gupta and Lehmann’s book Managing Customers as Investments. The table can be used to assess the impact of a number of customer management strategies: what would be the impact of reducing cost-toserve by shifting customers to low-cost self-serve channels? What would be the result of cross-selling higher margin products? What would be the outcome of a loyalty programme designed to increase retention rate from 80 to 82 per cent? An important additional benefit of this LTV calculation is that it enables you to estimate a company’s value. For example, it has been computed that the LTV of the average US-based American Airlines customer is $166.94. American Airlines has 43.7 million such customers, yielding an estimated company value of $7.3 billion. Roland Rust and his co-researchers noted that, given the absence of international  passengers and freight considerations from this computation, it was remarkably close to the company’s market capitalization at the time their research was undertaken. Clustering (144): slide #9 Clustering techniques are used to find naturally occurring groupings within a dataset. As applied to customer data, these techniques generally function as follows: 1. Each customer is allocated to just one group. The customer possesses attributes that are more closely associated with that group than any other group. 2. Each group is relatively homogenous. 3. The groups collectively are very different from each other. In other words, clustering techniques generally try to maximize both within-group homogeneity and between-group heterogeneity. There are a number of clustering techniques, including CART (classification and regression trees) and CHAID (chi-square automatic interaction detection).7 Once statistically homogenous clusters have been formed they need to be interpreted. CRM strategists are often interested in the future behaviours of a customer: segment, cohort or individual. Customers ’ potential value is determined by their propensity to buy products in the future. Data miners can build predictive models by examining patterns and relationships within historic data. Predictive models can be generated to identify: 1. Which customer, segment or cohort is most likely to buy a given product? 2. Which customers are likely to default on payment? 3. Which customers are most likely to defect (churn)? Data analysts scour historic data looking for predictor and outcome variables. Then a model is built and validated on these historic data. When the model seems to work well on the historic data, it is run on contemporary data, where the predictor data are known but the outcome data are not. This is known as ‘ scoring ’ . Scores are answers to questions such as the propensity-to-buy, default and churn questions listed above. Predictive modelling is based on three assumptions, each of which may be true to a greater or lesser extent: 1. The past is a good predictor of the future †¦ BUT this may not be true. Sales of many products are cyclical or seasonal. Others have fashion or fad lifecycles. 2. The data are available †¦ BUT this may not be true. Data used to train the model may no longer be collected. Data may be too costly to collect, or may be in the wrong format. 3. Customer-related databases contain what you want to predict †¦ BUT this may not be true. The data may not be available. If you want to predict which customers are most likely to buy mortgage protection insurance, and you only have data on life policies, you will not be able to answer the question. Two tools that are used for predicting future behaviours are decision trees and neural networks. Decision trees (145): slide #9 Decision trees are so called because the graphical model output has the appearance of a branch structure. Decision trees work by analyzing a dataset to find the independent variable that, when used to split the population, results in nodes that are most different from each other with respect to the variable you are tying to predict. Figure 5.12 contains a set of data about five customers and their credit risk profile. We want to use the data in four of the fi ve columns to predict the risk rating in the fifth column. A decision tree can be constructed for this purpose. In decision tree analysis, Risk is in the ‘ dependent ’ column. This is also known as the target variable. The other four columns are independent columns. It is unlikely that the customer’s name is a predictor of Risk, so we will use the three other pieces of data as independent variables: debt, income and marital status. In the example, each of these is a simple categorical item, each of which only has two possible values (high or low; yes or no). The data from Figure 5.12 are represented in a different form in Figure 5.13 , in a way which lets you see which independent variable is best at predicting risk. As you examine the data, you will see that the best split is income (four instances highlighted in bold on the diagonal: two high income/good risk plus two low income/poor risk). Debt and marital status each s core three on their diagonals. Once a node is split, the same process is performed on each successive node, either until no further splits are possible or until you have reached a managerially useful model. The graphical output of this decision tree analysis is shown in Figure 5.14 . Each box is a node. Nodes are linked by branches. The top node is the root node. The data from the root node is split into two groups based on income. The right-hand, low income box, does not split any further because both low income customers are classified as poor credit risks. The left-hand, high-income box does split further, into married and not married customers. Neither of these split further because the one unmarried customer is a poor credit risk and the two remaining married customers are good credit risks. As a result of this process the company knows that customers who have the lowest credit risk will be high income and married. They will also note that debt, one of the variables inserted into the training model, did not perform well. It is not a predictor of creditworthiness. Decision trees that work with categorical data such as these are known as classification trees. When decision trees are applied to continuous data they are known as regression trees. Neural Networks (147): slide #9 Neural networks are another way of fitting a model to existing data for prediction purposes. The expression ‘ neural network ’ has its origins in the work of machine learning and artificial intelligence. Researchers in this field have tried to learn from the natural neural networks of living creatures. Neural networks can produce excellent predictions from large and complex datasets containing hundreds of interactive predictor variables, but the neural networks are neither easy to understand nor straightforward to use. Neural networks represent complex mathematical equations, with many summations, exponential functions and parameters. Like decision trees and clustering techniques, neural networks need to be trained to recognize patterns on sample datasets. Once trained, they can be used to predict customer behaviour from new data. They work well when there are many potential predictor variables, some of which are redundant. Case 5.2 Customer portfolio management at Tesco Tesco, the largest and most successful supermarket chain in the UK, has developed a CRM strategy that is the envy of many of its competitors. Principally a food retailer in a mature market that has grown little in the  last 20 years, Tesco realized that the only route to growth was taking market share from competitors. Consequently, the development of a CRM strategy was seen as imperative. In developing its CRM strategy, Tesco first analysed its customer base. It found that the top 100 customers were worth the same as the bottom 4000. It also found that the bottom 25 per cent of customers represented only 2 per cent of sales, and that the top 5 per cent of customers were responsible for 20 per cent of sales. The results of this analysis were used to segment Tesco’s customers and to develop its successful loyalty programmes. SWOT and PESTE (p. 154-5): slide# 10 SWOT is an acronym for strengths, weaknesses, opportunities and threats. SWOT analysis explores the internal environment (S and W) and the external environment (O and T) of a strategic business unit. The internal (SW) audit looks for strengths and weaknesses in the business functions of sales, marketing, manufacturing or operations, finance and people management. It then looks cross-functionally for strengths and weaknesses in, for example, cross-functional processes (such as new product development) and organizational culture. The external (OT) audit analyses the macro- and micro-environments in which the customer operates. The macro-environment includes a number of broad conditions that might impact on a company. These conditions are identified by a PESTE analysis. PESTE is an acronym for political, economic, social, technological and environmental conditions. An analysis would try to pick out major conditions that impact on a business, as illustrated below: political environment : demand for international air travel contracted as worldwide political stability was reduced after September 11, 2001 economic environment : demand for mortgages falls when the economy enters recession. social environment : as a population ages, demand for healthcare and residential homes increase technological environment : as more households become owners of computers, demand for Internet banking increases environmental conditions : as customers become  more concerned about environmental quality, demand for more energy efficient products increases. The micro environmental part of the external (OT) audit examines relationships between a company and its immediate external stakeholders: customers, suppliers, business partners and investors. A CRM-oriented SWOT analysis would be searching for customers or potential customers that emerge well from the analysis. Th ese would be customers that: 1. possess relevant strengths to exploit the opportunities open to them 2. are overcoming weaknesses by partnering with other organizations to take advantage of opportunities 3. are investing in turning around the company to exploit the opportunities 4. are responding to external threats in their current markets by exploiting their strengths for diversification. Five forces The five-forces analysis was developed by Michael Porter. 17 He claimed that the profitability of an industry, as measured by its return on capital employed relative to its cost of capital, was determined by five sources of competitive pressure. These five sources include three horizontal and two vertical conditions. The horizontal conditions are: competition within the established businesses in the market competition from potential new entrants competition from potential substitutes. The vertical conditions reflect supply and demand chain considerations: the bargaining power of buyers  the bargaining power of suppliers.  Porter’s basic premise is that competitors in an industry will be more profitable if these five conditions are benign. For example, if buyers are very powerful, they can demand high levels of service and low prices, thus negatively influencing the profitability of the supplier. However, if barriers to entry are high, say because of large capital requirements or dominance of the market by very powerful brands, then current players will be relatively immune from new entrants and enjoy the possibility of better profits. Why would a CRM-strategist be interested in a five-forces evaluation of customers? Fundamentally, a financially healthy customer offers better potential for a supplier than a customer in financial  distress. The analysis points to different CRM solutions: 1. Customers in a profitable industry are more likely to be stable for the near-term, and are better placed to invest in opportunities for the future. They therefore have stronger value potential. These are customers with whom a supplier would want to build an exclusive and well-protected relationship. 2. Customers in a stressed industry might be looking for reduced cost inputs from its suppliers, or for other ways that they can add value to their offer to their own customers. A CRM-oriented supplier would be trying to find ways to serve this customer more effectively, perhaps by stripping out elements of the value proposition that are not critical, or by adding elements that enable the customer to compete more strongly. Strategically Significant Customers (157) slide #11 The goal of this entire analytical process is to cluster customers into groups so that differentiated value propositions and relationship management strategies can be applied. One outcome will be the identification of customers that will be strategically significant for the company’s future. We call these strategically significant customers (SSCs). There are several classes of SSC, as follows: 1. High future lifetime value customers : these customers will contribute significantly to the company’s profitability in the future. 2. High volume customers : these customers might not generate much profit, but they are strategically significant because of their absorption of fixed costs, and the economies of scale they generate to keep unit costs low. 3. Benchmark customers : these are customers that other customers follow. For example, Nippon Conlux supplies the hardware and software for Coca Cola’s vending operation. While they might not make much margin from that rela tionship, it has allowed them to gain access to many other markets. ‘ If we are good enough for Coke, we are good enough for you ’ , is the implied promise. Some IT companies create ‘ reference sites ’ at some of their more demanding customers. 4. Inspirations : these are customers who bring about improvement in the supplier’s business. They may identify new applications for a product, product improvements, or opportunities for cost reductions. They may complain loudly and make unreasonable demands, but in doing so, force change for the better. 5. Door  openers : these are customers that allow the supplier to gain access to a new market. This may be done for no initial profit, but with a view to proving credentials for further expansion. This may be particularly important if crossing cultural boundaries, say between west and east. One company, a Scandinavian processor of timber, has identified five major customer groups that are strategically signi ficant, as in Figure 5.22 . The Seven Core Customer Management Strategies (158-9) slide # 12 This sort of analysis pays off when it helps companies develop and implement differentiated CRM strategies for clusters of customers in the portfolio. There are several core customer management strategies: 1. Protect the relationship : this makes sense when the customer is strategically significant and attractive to competitors. We discuss the creation of exit barriers in our review of customer retention strategies in Chapter 9. 2. Re-engineer the relationship : in this case, the customer is currently unprofitable or less profitable than desired. However, the customer could be converted to profit if costs were trimmed from the relationship. This might mean reducing or automating service levels, or servicing customers through lower cost channels. In the banking industry, transaction processing costs, as a multiple of online processing costs are as follows. If Internet transaction processing has a unit cost of 1, an in-bank teller transaction costs 120 units, an ATM transaction costs 40, telephone costs 30 and PC banking costs 20. In other words, it is 120 times more expensive to conduct an in-bank transaction than the identical online transaction. Cost-reduction programmes have motivated banks to migrate their customers, or at least some segments of customers, to other lower cost channels. An Australian electricity company has found that its average annual margin per customer is $60. It costs $13 to serve a c ustomer who pays by credit card, but only 64 cents to service a direct debit customer. Each customer moved to the lower cost channel therefore produces a transaction cost saving of more than $12, which increases the average customer value by 20 per cent. Re-engineering a relationship requires a clear understanding of the activities that create costs in the relationship (see Case 5.3). 3. Enhance the relationship : like  the strategy above, the goal is to migrate the customer up the value ladder. In this case it is done not by re-engineering the relationship, but by increasing your share of customer spend on the category, and by identifying up-selling and cross-selling opportunities. 4. Harvest the relationship : when your share of wallet is stable, and you do not want to invest more resources in customer development, you may feel that the customer has reached maximum value. Under these conditions you may wish to harvest, that is, optimize cash flow from the customer with a view to using the cash generated to develop other customers. This may be particularly appealing if the customer is in a declining market, has a high cost-to-serve or has a high propensity-to-switch to competitors. 5. End the relationship : sacking customers is ge nerally anathema to sales and marketing people. However, when the customer shows no sign of making a significant contribution in the future it may be the best option.You can read about strategies for sacking customers in Chapter 9. 6. Win back the customer : sometimes customers take some or all of their business to other suppliers. If they are not strategically signifi cant, it may make sense to let them go. However, when the customer is important, you may need to develop and implement win back strategies. The starting point must be to understand why they took their business away. 7. Start a relationship : you’ve identified a prospect as having potential strategic significance for the future. You need to develop an acquisition plan to recruit the customer onto the value ladder. You can read about customer acquisition strategies in Chapter 8.

Sunday, January 5, 2020

Volunteering At A Food Pantry - 890 Words

Have you ever wondered where you would rest your head at night? Where you would find your next meal? How would support your family given unforeseen sudden circumstances? I’ve never thought about the importance of these questions until a recent experience I had volunteering at a food pantry. There are organizations whose main purpose is to help those in need and provide resources to members of the community who are going through difficult times. A food pantry is a non-profit community serviced organization that provides members of the community with groceries and resources. From volunteering at this food pantry I learned more than ever to never â€Å"judge a book, by its cover†, or in other words, even though I person may look well put together on the outside, you never know what it is they are dealing with on the inside. I’ve encountered homeless members of the community, people who have suffered from physical abuse, and people who have experienced unexpected dis asters such as house fires to expected job layoffs while volunteering at a food pantry. I’ve also come to appreciate everything that I have in my life from the roof over my head to the food in my stomach and that some people are less fortunate than me. Recently I was given the opportunity to volunteer at the grand opening of a food pantry ran buy a local church. I was first approached with this opportunity by a family member, I wasn’t quite sure what exactly what a food pantry was and what it took to operate it. IShow MoreRelatedEssay about Persuasive Speech: The Benefits of Volunteering1127 Words   |  5 PagesStatement: Volunteering in your local community will help those around you and help you feel like you have contributed something positive and it is easier than most people think. C. Speaker Credibility Statement: If we all did our part to help those in need, our community would be a better and safer place to live. By doing this, we can achieve a greater sense of accomplishment. I try and do five or six volunteer activities each month and can tell you of the personal benefits from volunteering that IRead More St. James Food Pantry: How Homeless can Occur881 Words   |  4 Pagesâ€Å"When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist.† Helder Camara What is hunger? According to dictionary.com, hunger is feeling of discomfort or weakness caused by lack of food. A person that has no shelter, love and food is considering being homeless. This makes their demand for food and shelter high. Poverty, for centuries has been look over in the United States of America, and for America to have one of highest poverty ratesRead MoreThe Importance Of Volunteering In Community Service764 Words   |  4 PagesVolunteering in my community services programs for various activities has been the most important and influential thing that I can offer to my community. It has allowed me to show honestly, integrity, and hard work. Volunteering far supersedes financial gain since time has the ability to expand one’s perception of availability. Activities such as volunteering at the local food bank, trash pick-up, or mentoring at elementary schools are considered meaningful volunteering activities, which I have beenRead MoreReflection Paper On Hig h Socioeconomic Students Essay1350 Words   |  6 PagesLeast of the Brethren is a local food pantry in Pinckneyville, the organization I choose to plunge for my assignment. I am choosing this culture because of the high number of low socioeconomic students who attend schools in our district. I believe it is important to understand the needs in my area in order to connect with future students and their families. There is a need for support in my area to assist these families in feeding their families. I was able to substantiate my assumptions regardingRead MoreFactors That I Have Learned Over The Course Of 8 Weeks1036 Words   |  5 Pagesremaining of the semester. Our Service Learning Project. You were able to choose a service of your choice to spend a few days volunteering your time at. I chose to volunteer at a local Food Pantry at a church in town. I began by contacting the supervisor so to say for the pantry. I explained my class project and what I was hoping to learn from s pending a few hours with them. The pantry is only open on Tuesdays every month, for about 5 hours. I was able to spend two Tuesdays gaining knowledge of what allRead MoreExperience Paper Volunteering1305 Words   |  6 Pagesï » ¿ Experience Paper Volunteering Psy/215 December 7, 2014 For this paper I took a look at possible volunteer opportunities in my local community. I gave examples of what opportunities were available and how to find information on how to become a volunteer. I choose to use google as my research criterion and found a very resourceful website with the information I needed. As you read my paper you will find information about being a volunteer, what benefits it has, and what opportunitiesRead MoreLow Income Families Dealing With Hunger As My Population Choice1328 Words   |  6 PagesLow income families are struggling every day not only to pay their bills but to put food on the table for their families. There are many obstacles that prevent parents from being able to provide meals for their family and that is because they are either running a household alone, have a low income, or cannot find a job. â€Å"Hunger was associated strongly with unemployment, part-time employment for economic reasons (i.e., because more work could not be found), not working because of a disabilityRead MoreServant Leadership Essay1630 Words   |  7 Pagesperson inside and out. From volunteering in a thrift store through my church, to working in a food pantry, and in the children’s ministry at church. Volunteering is something I have always considered important. I feel like if you are going to be a strong servant leader, you have to step up and lead by example. I have always had this drive to want to set an example for those around me that volunteering can make a change in our world. During my experience with the food pantry, I never knew who I was goingRead MoreSchools Like Crispus Attacks Are Not More Disadvantaged?1137 Words   |  5 Pagesthat do have the means. This has historically been a very conflicting topic when it comes to the data that has been gathered. This is because of a variety of different factors that have been studied to try and explain the phenomenon. After volunteering with the pantry and the distribution center, I feel that there is something to be said when coming from a place of means. When comparing the different schools here in Indianapolis it can be seen that schools like Crispus Attacks are typically African AmericanRead MoreAdvisors At The Local Food Bank1741 Words   |  7 Pagesopportunities for those who work with us to do the same. Starting in 2016, Advisors Excel has made a commitment to deploying a group of approximately 50 employees one afternoon a week to help in the community. 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