3 Grammatical Errors and Funnies from DollarsandSense Coupon Flyer!

3 Grammatical Errors and Funnies from DollarsandSense Coupon Flyer! Magazines and flyers are constant sources of grammatical errors and other interesting blog material for The Essay Expert.   This week Im writing just a few examples of what I found in the ads populating a recent Madisons DollarsandSense coupon flyer.   These examples are good reminders to pay attention to your writing! 1.   Ad for ChoreCare (www.ChoreCareMadison.com) Original text:   All jobs work is customized to meet your needs. Commentary:   Jobs work are two things and the verb should therefore be plural. Correction:   All jobs work are customized to meet your needs. This error is very common and I find myself making it more often than I’d like to admit.   A few days ago, I wrote, regarding the improvement to one of my client’s resumes:   The other bullets show his success on both the artistic and strategic side of marketing. I quickly caught my error and changed â€Å"side† to â€Å"sides,† since I was talking about two sides – plural! What makes this one slippery is that in speech, we often do not distinguish between the singular and plural in situations such as the ones above.   I see this as another example of purist vs. progressive language (see Top 10 Obsolete Grammar Rules – by Steven Sawyer). Whether you are a purist or a progressive on this one, I encourage you to pay attention and make a choice, rather than make a blind potential error.   Please share if you find yourself challenged by this issue! 2.   Ad for Mother Natures Diaper Service, Inc. Original text:   Reserve a Pre-birth Delivery Date Today! (click for full size ad) Commentary:   Is this line an intentional joke?   It seems the writers might be unaware that they have made a pun on Delivery Date. How can there be a pre-birth delivery [of a baby]?   OH†¦Ã‚   a *diaper* delivery.   I get it. Is it just me, or does pre-birth remind you of afterbirth (the placenta and fetal membranes that are normally expelled from the uterus after the birth of the baby) now thats something I dont want delivered to my door!   I just dont like the phrase â€Å"Pre-birth Delivery† at all, even if it was intended to be clever, which I’m not convinced it was. My suggested correction:   Reserve a Diaper Delivery Date Today! Now thats cute, and it plays well on the word Delivery without being downright perplexing. 3.   Ad for Sierra Concepts, LLC Basement Waterproofing Specialists Original text:   $50 OFF Crack Injections Commentary:   I realize crack injection is a trade term, but really!   Am I the only one who immediately calls up an image of desolate streets and needles and crazed looking drug addicts? My suggested correction:   $50 OFF Basement Crack Repair. Boring, maybe.   But it gets the point across safely. What are your favorite examples of incorrect or funny ads?   Please share them here!

7 Resume Tips and 7 Interviewing Tips - from an HR Director!

7 Resume Tips and 7 Interviewing Tips - from an HR Director! If you want effective resume tips and spot-on interview tips, one good source is the Human Resources Director of a large organization. You might be thinking, â€Å"Brenda, I’m sorry, but I simply don’t have access to a dozen human resources directors at Fortune 500-sized companies who are sitting around waiting to talk with me about what hiring managers are looking for!† Thankfully, people like me attend informative events such as the National Resume Writers Association (NRWA) annual conference, held last week in Charleston, South Carolina. A dedicated group of career professionals, including me, were graced with a presentation by Tim Moran- Human Resources Director at Hallmark, Inc. Hallmark is a privately held company with a size comparable to a Fortune-500 company. The audience was hungry for Mr. Moran’s advice, and we were not disappointed! Here’s what he says about what hiring managers want: Top 7 Tips for Resumes and Cover Letters The reverse chronological resume still rules. If at all possible, arrange your experience with your most recent position first, and continue from there. There is a definite bias against skills-based resumes. The resume gets you in the gate; it does not get you hired. The goal is to spark enough interest that someone wants to know more. Most hiring managers do not read your summary section. They want to know concrete facts about what you’ve done. Specifically, and I quote, they are â€Å"interested in what the heck you did to make things better.† Hiring managers don’t like the Core Competencies or Skills sections that list a bunch of nouns and noun phrases. These lists are useful for computers (if formatted correctly) but not effective with people. Use the space taken up by these keywords to report your successes. Age is not always an issue. Many hiring managers realize that people are healthier and younger at 60 than they used to be. The trend also is for employees to stay 3-5 years, not 20, so age has become less of a liability. It’s not uncommon for Hallmark to hire people, especially artists, in their 60s. A Hobbies or Interests section is welcome! It can indicate intellectual curiosity and personality. You are judged on your cover letter. It’s important to put your thoughts together well and make a good impression. If it takes getting help from a resume writer to string your thoughts together well, it’s worth the investment! I found it enlightening (and somewhat of a relief) that Mr. Moran has no problem with people who get professional help with their resume and cover letters. He believes the goal of these documents is to get you in the door; as long as nothing is fabricated it doesn’t matter who writes them! Mr. Moran also shared tips for getting interviews, performing well in them, and entering into salary negotiations: Top 7 Tips for Interviews Negotiations The best way to get an interview is to take advantage of your networks. Get out there and talk to people! Confidence is key. The most important thing you can do is exude confidence, regardless of how long you’ve been unemployed or what â€Å"weaknesses† other people might think you have. It’s essential to have a short statement at the ready (your â€Å"elevator pitch†) that identifies your unique strengths and what you offer. How you carry yourself physically is extremely important. Confidence shows through your posture, facial expressions and handshake. You must exhibit a willingness to learn and adapt, over and over again. Come prepared with examples of how you embraced change and exceled. Do your salary research. Educate yourself on payscale.com and salary.com so that you can back up your salary request with knowledge about industry standards and cost of living in the relevant geographic area. Remember the 5 Ps: Positivity, preparedness, professionalism, perseverance and persistence. Did any of these words of wisdom surprise you? Are you going to change anything about the way you present yourself on paper or in person? Please share in the comments below. If you want to make sure your resume meets the requirements and preferences of hiring managers, consider hiring The Essay Expert. We look forward to working with you!

Land Securities Property Group Essay Example | Topics and Well Written Essays - 2000 words

Land Securities Property Group - Essay Example Investors often went for choosing commercial properties in place of bonds as investments because it offered very good return. Soon after 2007, this lucrative area of investment really became a nightmare zone for investors. The real estate industry faced setbacks due to globalisation, change in the economic scenario, recession, and sub-prime mortgage crisis. The property prices fell up to 50 percent. The commercial property industry revived by 2009 but the revival was not constant. There no stability in this industry anymore. The profits and losses in the real estate industry have become unpredictable. Moreover, the risk involved in investing in commercial property also pulled back the investors from such investments (Pickup & Derbyshire, 2010, p. 259-263). The economic downturn affected all the countries round the world. The intensity may be different but the dropping sales figures and decreasing revenue has been the scenario for most of the countries. The shops remained empty and th is further affected the property owners dealing in commercial property business. Many banks and companies declared themselves insolvent and filed for bankruptcy. In the backdrop of such economic scenario, we will analyse the position of the Commercial real-estate industry. Land Securities Group is one of the major players in the commercial property Industry in United Kingdom. Though the balance sheet of the company is showing positive results, but the market is not. The company is big and the capital base of the company is strong. The retail industry is facing huge losses And Retail giants such as Game, HMV or other super markets are have empty shops. In the study the analysis of the company Land Securities Group, is done keeping in mind the objectives behind the analysis: To study the competitive advantages and Strategies of Land Securities To analyse the complete external and internal environmental condition of the company. To see the status of its competitors To make projections regarding the future prospects of the commercial property Industry. Company Profile Land Securities Group is one of the largest commercial property companies in United Kingdom. It came into existence in the year 1944. Their main area of business is to develop shopping centres, retail shops and warehouses, offices and other commercial buildings. They are into maintenance, development, repairing of the property in both public and private sectors. Land Securities group is also into development of the urban community. For this purpose it has planned a multi-billion development program. Land Securities has a total of ? 4.9 billion of retail portfolio value. It owns more than 24 shopping centres and 19 retail parks. About ? 20.6 million sq. ft. of retail accommodation is developed by land securities group. The company is listed in London stock exchange. It has an operating income of ? 1244.1 million in 2011. Land Securities group also provides employment to more than 700 people. The compa ny has received several awards. It has received the Landlord of the year award, BCSC Gold Awards for retail Town Scheme and also National Property Company of the year award in 2011 (Landsecurities, 2012). Environmental Analysis PEST ANALYSIS PEST Analysis is mainly done to study the external environment for the company. Land Securities group is a company mainly situated in UK, which is going through its longest